Bakehouse

Visual Concept, Art Direction, Illustration, Animation

We developed the communication for the new product from Bakehouse the Chornobrova bread collection. The symbol of the collection was born from the image of a horse racing across the steppe in the evening light, when the light thickens into silhouettes and the air is filled with the aromas of freshly cut grasses, thyme, and wormwood. It is a moment of pure, wild nature – authentic, just like the Chornobrova breads. Within it lies the freedom of movement, the depth of tradition, and the strength of the land that gives us bread. We were also inspired by the very process of cultivating and harvesting grain – a rhythm rooted in the land, shaped by time, care, and human touch. Through this, we sought to create not just a product story, but a deeper, almost mythical narrative. One that transforms bread from an everyday purchase into an emotional experience – something to be felt, remembered, and desired. The result resonated: following the campaign, bread sales increased by 40%.