China Hi Express

Brand Identity, Packaging Design, UI Elements

China Hi Express is a modern Chinese fast-service restaurant built around one core principle: speed. We created a visual system centered around a ping-pong ball – a symbol of speed and the interaction between guest and kitchen. In the mobile app, customers “hit” the ball when ordering and get notified when it “returns” with their food. The identity is built on a simple metaphor: guest and kitchen playing ping-pong. The ball shapes the packaging, while the circle’s geometry extends into patterns, communication, and the chef’s portrait frame.